Little is known about the origins of the Bulgars that reached the Balkan peninsula in the 7th century AD (according to some sources even earlier) because during the ages the original Bulgars melted into the local population of what is nowadays Bulgaria.
One theory is that the Bulgars originated in central Asia but their origin is not entirely clear. The established theory is that the Bulgars are related to the Huns. Clues for this can be found in the advanced calendar and system of government of the early Bulgars.
However more recent studies in genetics have tried to show that the Bulgars were not directly linked to the Huns and the Bulgars originated from what is nowadays Eastern Ukraine. It is possible that Bulgarian rulers employed Huns and had close cultural relations with them but were very ethnically different.
It is assumed that the Bulgars were governed by hereditary khans.The only similar title found so far is kanasubigi and it was used by only three of the Bulgarian rulers, namely Krum, Omurtag and Malamir, which were respectively a grandfather, son and a grandson and after them the title disappears. Other similar but non-kingly titles were attested among Bulgarian noble class and these are kavkan (vicekan), tarkan, and boritarkan. Starting from there (if there was a vicekhan (kavkhan) so there was a khan, too) the scolars assume the title khan for the early Bulgarian leader. Later iscriptions speak of archonts (a Greek title) and knyaze (a Slavic title). There were several (probably more than 100) aristocratic families whose members, called boila (boyars) who bore military titles and formed a governing class. The religion of the Bulgars is also obscure but it is supposed that it was monotheistic, worshipping the Turkic Sky god Tangra. There is only one mentioning of Tangra in the 8 century inscription near the Madara Rider. All other sources simply talk about Bog, the Slavic and Aryan word for God. More confunsingly some Bulgar rulers, renowned for their persecution of Christians were depicted with Christian state symbols. There is a theory that Bulgars were Arians (an early Christian sect).
The migration of Bulgars to the European continent started as early as the 2nd century AD when branches of Bulgars settled on the plains between the Caspian and the Black Sea. Between 351 and 389 AD, some of these crossed the Caucasus and settled in Armenia. They were eventually assimilated by the Armenians.

Bulgar art: The Madara Rider (ca. 710 AD), large rock relief carved on the Madara Plateau east of Shumen, northeast Bulgaria.
Swept by the Hunnish wave at the beginning of the 4th century AD, other numerous Bulgarian tribes broke loose from their settlements in central Asia to migrate to the fertile lands along the lower valleys of the Donets and the Don rivers and the Azov seashore. Some of these remained for centuries in their new settlements, whereas others moved on with the Huns towards Central Europe, settling in Pannonia.
In the 6th and 7th century, the Bulgars formed an independent state, often called Great Bulgaria, between the lower course of the Danube to the west, the Black and the Azov Seas to the south, the Kuban river to the east, and the Donets river to the north. The capital of the state was Phanagoria, on the Azov.
The pressure from peoples further east (such as the Khazars) led to the dissolution of Great Bulgaria in the second half of the 7th century. One Bulgar tribe migrated to the confluence of the Volga and Kama Rivers in what is now the Russian Federation (see Volga Bulgaria). They converted to Islam in the beginning in the 8th century and maintained an independent state until the 13th century. Smaller Bulgar tribes seceded in Pannonia and in Italy, northwest of Naples, while other Bulgars sought refuge with the Lombards. Another group of Bulgars remained in the land north of the Black and the Azov Seas. They were, however, soon subdued by the Khazars. These Bulgars converted to Judaism in the 9th century, along with the Khazars, and were eventually assimilated.
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